Notice Re: Market Share Offer Control Process - Strawdog Draft

July 13, 2009

NOTICE TO: MARKET PARTICIPANTS

Re: Stakeholder Consultation – Market Share Offer Control Process

The Fair, Efficient and Open Competition Regulation (“Regulation”) comes into effect on September 1, 2009.  Section 5 of the Regulation requires that the MSA must publish, at least annually, certain metrics relating to market share offer control.

In order to fulfill the requirements of the Regulation the MSA needs to collect data from market participants.  In order to do this in an efficient manner the MSA believes a simple process is required and wishes to consult with stakeholders on this matter.

In accordance with the MSA’s Stakeholder Consultation process the MSA has produced a ‘Strawdog’.  The Stakeholder Consultation process provides an opportunity for stakeholders to provide written comment prior to the formulation of the MSA’s process for collecting and publishing market share information.  For a full description of the MSA’s stakeholder engagement process, click here.

The ‘Strawdog’ can be found at the following link: Market Share Offer Control Process - Strawdog Draft.

The planned schedule for the Stakeholder Consultation process is set out at the back of the Strawdog and at each stage of the process will be amended/updated as relevant.  For clarity, the process is currently at the ‘Initiate’ stage.  The MSA will post all written comments on its website, in furtherance of the Stakeholder Consultation.

Interested parties are asked to provide their written comments on the ‘Strawdog’ document by not later than AUGUST 7, 2009.  All communications in this regard should be addressed to the MSA via email to stakeholderconsultation@albertamsa.ca .

We appreciate and look forward to your participation in this Stakeholder Consultation process.

Yours truly,

“Original signed”

Matt Ayres,

Chief Economist

Market Surveillance Administrator