Notice Re: Market Share Offer Control 2010

June 28, 2010

NOTICE TO ALL MARKET PARTICIPANTS

Re: Market Share Offer Control 2010

Section 5 of the Fair, Efficient and Open Competition Regulation requires that the MSA publish, at least annually, certain metrics relating to market share offer control.  To that end the MSA developed through stakeholder consultation a process, Market Share Process, to collect the data required to perform the necessary calculations. The MSA issued an information request on May 10, 2010 and based on the submissions received has calculated the market share of offer control as of April 23, 2010.  The calculations and supporting information are included in the following report:

Market Share of Offer Control 2010

The next annual assessment is planned for May – June 2011.  The MSA may provide an updated assessment Mid-Year should offer control change significantly.

We appreciate market participants’ assistance in these matters.  Any questions should be directed to the undersigned (matt.ayres@albertamsa.ca, 403-705-3182).

Yours truly,

"Original Signed"

Matt Ayres,
Chief Economist
Market Surveillance Administrator

June 28, 2010